Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link after viewing it. It acts as a direct pulse check on how relevant, compelling, and engaging your content is to an audience. The Formula
To calculate CTR, divide the total number of unique clicks by the number of times the content was displayed (impressions), then multiply the result by 100 to get a percentage:
CTR=(ClicksImpressions)×100CTR equals open paren the fraction with numerator Clicks and denominator Impressions end-fraction close paren cross 100
Example: If a Google Search ad is shown 1,000 times (1,000 impressions) and 50 people click on it, the CTR is 5%. Where CTR is Tracked CTR is universally used across several core channels: YouTube Click Through Rate Explained
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