A target audience is the specific group of consumers most likely to want your product or service, making them the primary focus of your marketing campaigns. Instead of wasting resources trying to appeal to everyone, businesses define this group using shared traits to ensure their marketing spend delivers a higher return on investment. Target Audience vs. Target Market
While closely related, these two concepts operate on different scales:
Target Market: The broad, overall group of consumers a business intends to sell to (e.g., all marathon runners).
Target Audience: A narrower, more specific subset within that market being reached by a particular advertisement or campaign (e.g., Boston Marathon runners residing in New York). Core Data Categories for Segmentation
Marketers group and find their target audience by analyzing several core data layers: How to Identify Your Target Audience in 5 steps – Adobe
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